*{box-sizing:border-box}
:root{--ink:#17231f;--muted:#66736e;--paper:#f7f8f4;--line:#dfe5df;--accent:#194d3b;--accent-soft:#e5efe9}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"DM Sans","Noto Sans Kannada",sans-serif;line-height:1.55}
body:lang(kn){font-family:"Noto Sans Kannada","DM Sans",sans-serif}
a{color:inherit;text-decoration:none}
.container{width:min(1120px,calc(100% - 40px));margin:auto}
.site-header{padding:22px 0;background:rgba(247,248,244,.94);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:20;backdrop-filter:blur(14px)}
.nav{display:flex;align-items:center;justify-content:space-between}
.brand{display:inline-flex;align-items:center;gap:10px;font:800 19px Manrope,sans-serif}
.brand-mark{width:34px;height:34px;display:grid;place-items:center;border-radius:10px;background:var(--accent);color:#fff}
.language-toggle{display:inline-flex;gap:3px;padding:4px;border:1px solid var(--line);border-radius:999px;background:#fff}
.lang-btn{border:0;background:transparent;color:var(--muted);border-radius:999px;padding:7px 13px;cursor:pointer;font:600 13px "DM Sans","Noto Sans Kannada",sans-serif}
.lang-btn.active{background:var(--ink);color:#fff}
.hero{padding:92px 0 100px;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:80px;align-items:center}
.eyebrow{color:var(--accent);font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.12em;margin-bottom:16px}
:lang(kn) .eyebrow{letter-spacing:0;text-transform:none}
h1,h2,h3{font-family:Manrope,"Noto Sans Kannada",sans-serif;line-height:1.08;margin:0}
h1{font-size:clamp(48px,6vw,78px);letter-spacing:-.055em;max-width:760px}
:lang(kn) h1,:lang(kn) h2,:lang(kn) h3{letter-spacing:0}
.hero-text{color:var(--muted);font-size:18px;max-width:610px;margin:28px 0 34px}
.hero-actions,.cta-actions{display:flex;gap:12px;flex-wrap:wrap}
.primary-btn,.secondary-btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 20px;border-radius:12px;font-weight:700;transition:transform .2s ease,box-shadow .2s ease}
.primary-btn{background:var(--accent);color:#fff}
.secondary-btn{background:#fff;border:1px solid var(--line)}
.primary-btn:hover,.secondary-btn:hover,.audience-card:hover{transform:translateY(-2px)}
.hero-visual{min-height:420px;position:relative;display:grid;place-items:center;border-radius:32px;background:var(--accent-soft);border:1px solid #d3e0d9}
.bridge{width:116px;height:116px;border-radius:34px;background:var(--accent);color:#fff;display:grid;place-items:center;font:800 54px Manrope,sans-serif;box-shadow:0 22px 50px rgba(25,77,59,.22)}
.floating-card{position:absolute;background:#fff;border:1px solid var(--line);border-radius:18px;padding:18px 20px;box-shadow:0 16px 45px rgba(22,36,31,.08);display:grid;gap:4px;min-width:205px}
.floating-card strong{font-size:15px}.floating-card span{color:var(--muted);font-size:13px}
.card-label{color:var(--accent);font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.08em}
.retailer-card{top:48px;left:-28px}.wholesaler-card{right:-28px;bottom:48px}
.audiences,.how{padding:95px 0}.story{padding:110px 0;background:#fff}
.section-heading{margin-bottom:42px}.section-heading h2,.story h2,.cta-box h2{font-size:clamp(34px,4vw,54px);letter-spacing:-.04em;max-width:700px}
.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.audience-card{padding:38px;min-height:320px;border-radius:26px;border:1px solid var(--line);background:#fff;transition:transform .2s ease,box-shadow .2s ease;display:flex;flex-direction:column}
.audience-card:hover{box-shadow:0 20px 50px rgba(22,36,31,.08)}.audience-card.retailer{background:#f4eee4}.audience-card.wholesaler{background:#e9f0ec}
.number{color:var(--muted);font-size:12px;font-weight:800;margin-bottom:auto}.audience-card h3{font-size:30px;margin-bottom:13px}.audience-card p{color:var(--muted);max-width:480px;margin:0 0 28px}.card-link{font-weight:800;color:var(--accent)}
.story-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:90px}.story-copy{color:var(--muted);font-size:18px}.story-copy p{margin-top:0;margin-bottom:24px}
.steps{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line)}
.step{padding:30px 24px 20px 0;margin-right:24px;border-right:1px solid var(--line)}.step:last-child{border-right:0}
.step>span{color:var(--accent);font-size:12px;font-weight:800}.step h3{font-size:22px;margin:35px 0 10px}.step p{color:var(--muted);margin:0}
.final-cta{padding:20px 0 90px}.cta-box{background:var(--ink);color:#fff;border-radius:28px;padding:55px;display:flex;align-items:end;justify-content:space-between;gap:40px}.cta-box .eyebrow{color:#a8c9bb}.cta-box h2{max-width:720px}.cta-box .secondary-btn{background:transparent;color:#fff;border-color:#52615b}
footer{padding:28px 0;border-top:1px solid var(--line);color:var(--muted);font-size:13px}.footer-inner{display:flex;justify-content:space-between;gap:20px}
@media(max-width:800px){.container{width:min(100% - 28px,620px)}.hero{padding:62px 0 70px}.hero-grid,.story-grid,.audience-grid{grid-template-columns:1fr;gap:34px}.hero-visual{min-height:350px}.retailer-card{left:12px}.wholesaler-card{right:12px}.steps{grid-template-columns:1fr 1fr}.step:nth-child(2){border-right:0}.step:nth-child(3){border-top:1px solid var(--line)}.cta-box{padding:36px 26px;align-items:flex-start;flex-direction:column}h1{font-size:48px}}
@media(max-width:520px){.hero-actions,.cta-actions{flex-direction:column}.primary-btn,.secondary-btn{width:100%}.floating-card{min-width:180px;padding:14px}.retailer-card{top:24px;left:8px}.wholesaler-card{right:8px;bottom:24px}.steps{grid-template-columns:1fr}.step{border-right:0!important;border-bottom:1px solid var(--line);margin-right:0;padding-right:0}.step:last-child{border-bottom:0}.footer-inner{flex-direction:column}}